The hottest transformation and innovation may be t

Transformation and innovation may be the key to the sound development of China's automotive aftermarket industry

Abstract: in recent years, with the continuous liberalization of policies and the influx of capital, maintenance enterprises independent of the 4S store model under the pressure of rules have also ushered in new opportunities. Both traditional auto parts manufacturers and a large number of newly joined interconnected enterprises are accelerating the layout of the automotive aftermarket, not only competing for prices, We should also compete for offline services, and the competition is intense

according to the statistics of China Automobile Industry Association, the national automobile sales in 2016 exceeded 28million. According to the Traffic Management Bureau of the Ministry of public security, as of the first quarter of 2017, the number of motor vehicles in the country exceeded 300million for the first time, including 200million vehicles. The transportation department predicts that the average annual growth rate of China's automotive aftermarket will exceed 30% in the future, and the market scale is expected to exceed trillion yuan after 2018

China's huge car ownership makes the relative automotive aftermarket immediately become a "piece of cake". In the markets of developed countries, the profits of automobile manufacturing and sales account for about 20% of the profits of the entire automotive industry, the profits of parts supply account for about 20%, and the other 60% of the profits are generated in the service field. At present, China's auto sales profit still accounts for a high proportion. According to the industry practice that every 1 yuan of car purchase consumption will drive 0.65 yuan of auto after-sales service, China's auto aftermarket has great potential

data also shows that there are nearly 400000 auto repair stores, large and small, in China at present, which does not include the manufacturer dealer repair workshops under the traditional 4S business model. In fact, as early as 2014, the Ministry of communications, the national development and Reform Commission and other ten ministries and commissions have jointly issued the guiding opinions on promoting the transformation and upgrading of the automotive maintenance industry in July 2018 and improving service quality, breaking the monopoly of maintenance parts channels, and encouraging original parts manufacturers to provide original parts and independent after-sales parts with their own brands, trademarks or logos to the automotive after-sales market. After the implementation of policies in recent years, The automotive aftermarket has gradually become standardized

in recent years, with the continuous liberalization of policies and the influx of capital, various physical and mechanical performance tests of plastic films, rubber, wires and cables and other materials independent of the 4S store model have also ushered in new opportunities for maintenance enterprises outside the development of materials. Both traditional auto parts manufacturers and a large number of newly joined interconnected enterprises are accelerating the layout of the automotive aftermarket, not only competing for prices, We should also compete for offline services, and the competition is intense. However, behind the fierce competition, although the whole automotive aftermarket has got rid of the characteristics of small and scattered, on the whole, the homogenization of service items is relatively serious, with a large amount but poor quality. The maintenance and beauty of cars are still the main issues, but most enterprises are still "a little under heated" in terms of services

in the automotive aftermarket, these enterprises need to find new conditions for survival. We can see that the automotive aftermarket enterprises and e-commerce platforms built by road capital with the reports of different devices for clinical utilization mentioned earlier in this article have also changed from paying too much attention to online communication and advertising to paying equal attention to online and offline services, and began to pay attention to high-quality services offline, effectively integrating the advantages of Internet and traditional enterprises; On the other hand, traditional brand 4S stores are also adjusting the maintenance costs, reducing labor costs, and strictly controlling the purchase channels and prices of after-sales parts, so as to try to recapture the lost customers and meet the new market challenges. In a word, the transformation and innovation of enterprises are the most critical for the automotive aftermarket industry to achieve a long-term virtuous cycle of development