The hottest Schneider Electric acquired Chongqing

  • Detail

Schneider Electric's 300million acquisition of Chongqing Ensheng to seize the southwest market

Introduction: Schneider, an electrical giant with a sales revenue of more than 10 billion euros in the global market last year, is rapidly taking root in Chongqing in its own special way. A few days ago, Schneider reached an acquisition and cooperation agreement with Rex lighting Holdings Co., Ltd. to swallow the latter's Chongqing Ensheng Electric Appliance Co., Ltd. in Wanzhou as a whole for the construction of the first production base in Southwest China


Schneider Electric

the world's top 500, headquartered in France, provides overall solutions for the energy and infrastructure, industry, data centers and networks, building and residential markets in more than 100 countries, with sales of 19.6 billion euros in 2010. According to the announcement released in February this year, Schneider's net profit in 2011 reached 1.82 billion euros, an increase of 5.8% year-on-year. Previously, most of the bike locks shared were made of metal materials

Rex lighting

it was listed on the main board of Hong Kong on May 20, 2010. It has manufacturing bases in Guangdong, Chongqing, Zhejiang and Shanghai, and has set up two research and development centers in Guangdong and Shanghai, with more than 2000 brand stores

Schneider Electric Group, one of the world's top 500 enterprises, is marching rapidly in Chongqing. A few days ago, Schneider reached an acquisition and cooperation agreement with Rex lighting Holdings Co., Ltd. to swallow the latter's Chongqing Ensheng Electric Appliance Co., Ltd. in Wanzhou as a whole for the construction of the first production base in Southwest China. It was learned yesterday that at present, the relevant procedures for this acquisition have been basically completed, and Schneider Chongqing Office is about to move and expand

Schneider team stationed in Ensheng

Schneider, an electrical giant with a sales revenue of more than 10 billion euros in the global market last year, is rapidly taking root in Chongqing in its own special way

Schneider's people have been stationed in the company. Yesterday, Mr. He of the administrative department of Chongqing Ensheng Electric Appliance Co., Ltd. (hereinafter referred to as Ensheng electric appliance) said that there were more than 10 senior teams at or above the level of deputy general manager of the company, all of which were sent by Schneider

according to the industrial and commercial registration data of Ensheng electric appliance, the company was founded on October 17, 2011, with a registered capital of 90million yuan. It is a foreign-funded enterprise. Its production base is located in Tianzi Park, Wanzhou Economic Development Zone, and its legal representative is Yin Tao. Its business scope covers the production and sales of electrical products, intelligent lighting, low-voltage appliances, exhaust fans, Yuba, and integrated wiring

Mr. He revealed that at present, Ensheng electric appliance is in normal production state, and the company's name and products have not changed. According to the talent recruitment information released by Schneider, the company belongs to the intelligent living space (China) Business Department of Schneider Electric (China) Co., Ltd., with a total plant area of more than 20000 square meters and a total staff of nearly 400

the acquisition price is more than 300 million yuan. The special device design also helps the bones regenerate more quickly.

why does the unknown Ensheng appliance attract the attention of the world's top 500? This should start with Rex lighting Holdings Co., Ltd., founded by Chongqing businessman Wu Changjiang

at the beginning of this year, Schneider Electric (China) Co., Ltd. and Rex lighting Holdings Co., Ltd. reported the acquisition and cooperation documents to Wanzhou Bureau of Commerce. The two enterprises agreed that Rex lighting would transfer part of its assets located in Wanzhou to Schneider. At the end of January this year, Wanzhou Bureau of Commerce approved the acquisition and cooperation case

Cao Huazhong, head of the foreign investment department of Wanzhou Bureau of Commerce, certifies that there are many materials tested by hardness tester. Rex lighting refers to part of the assets of Wanzhou, which refers to Chongqing Ensheng Electrical Appliance Co., Ltd. Xurenjin, chief legal adviser of Rex lighting, revealed that Schneider spent more than 300million yuan to complete the acquisition

it is understood that prior to the acquisition, Schneider executives had rushed to Wanzhou for investigation many times. In early August last year, Zhu Hai, chairman and President of Schneider Electric China, also went to Wanzhou

depth helps Schneider seize the southwest market

Zeng Guoping, a professor at the school of public administration of Chongqing University, believes that unlike buying land and building factories by oneself, acquiring existing factories can save a lot of time. By cooperating with Rex lighting, Schneider undoubtedly found a shortcut to quickly enter the market and achieved a bumper harvest in both production bases and sales channels. From its approach and way of entering Chongqing, we can see the importance it attaches to the Chongqing market

it is understood that there are many domestic and foreign brands competing in the electrical (including transformers, high and low voltage switches, control systems, etc.) market in Chongqing and even the southwest, including Siemens, Schneider, abb, etc. Previously, abb had built a plant in Chongqing

however, there is no official statistics on the market share of each enterprise at present. It is certain that Schneider's strength in Chongqing will be greatly enhanced through the acquisition of Ensheng

yesterday, I tried to contact the person in charge of the public relations department of Schneider Electric (China) Co., Ltd., but as of the time of press release, no one answered in its office. After several setbacks, we contacted Deng Baige, the technical support manager of Schneider southwest

Deng Baige said that Schneider had already set up an office in Chongqing, but since there was no production base in Chongqing, the products sold mainly came from Huizhou, Guangdong and other places. Having its own factory in Chongqing can reduce production, logistics distribution and labor costs and quickly seize the market. Chongqing's economy is developing rapidly, and there is a great demand for electrical products. We are very optimistic about the future development prospects in Chongqing. The senior management of the group boldly predicted that the sales number in Chongqing will increase several times in the future. He said that the completion of the acquisition will help Schneider seize the market in Chongqing and southwest China. In addition to the acquisition, Schneider Chongqing Office will also be relocated and expanded in the near future. It is planned to move from Yuzhong District to Jiangbei within this year, and the office area will be expanded from the original 300 square meters to about 2000 square meters

according to the Management Committee of Wanzhou economic and Technological Development Zone, Schneider has plans to carry out technical transformation and capacity expansion of Wanzhou base and wants to produce intelligent terminal power distribution and electrical products in Wanzhou in the future. At present, the two sides have conducted preliminary communication on this matter

uncover the secret

Schneider curve acquired Ensheng

yesterday, Xu Renjin, chief legal adviser of Rex lighting, disclosed the details of the cooperation to

as early as the end of 2010, Schneider extended an olive branch to Rex lighting and reached a cooperation intention. In September, 2011, Rexroth lighting announced that six shareholders of the company would sell their 9.2% shares to Schneider at 11% higher than the market price, with a total price of nearly HK $1.275 billion. As a result, Schneider became the third largest shareholder of Rexroth lighting. At the same time, Rex lighting and Schneider entered into a sales network strategic cooperation agreement for a period of 10 years

another acquisition between Schneider and Rex lighting is that Schneider plans to acquire part of the assets of Chongqing enlin Electric Appliance Co., Ltd., a company of Rex lighting in Wanzhou. After the completion of the shareholding, Schneider and Rex lighting have been negotiating the details of the acquisition

enlin electric appliance is one of the main production enterprises under Rex lighting. Founded in September 2008, it mainly produces electrical products, specializing in the R & D, production and sales of switch sockets, kitchen and bathroom appliances, integrated ceiling, low-voltage appliances, intelligent lighting, control systems and other products. Its product name is Rex electric, with an annual sales revenue of nearly 200million yuan

xurenjin said that enlin electric appliance is not the listed company assets of Rex lighting, but a company initiated and established by Wu Changjiang, chairman of Rex lighting, and a number of natural persons. It is related to the listed company, and Wu Changjiang has nearly 40% of the shares

Ensheng was established at the request of the acquirer. Xu Renjin said that generally, mergers and acquisitions are divided into equity acquisitions and asset acquisitions. When making asset acquisitions, considering legal, tax and other issues, acquirers usually require that the required assets be put into one pocket, which will be easier to operate. In order to promote the acquisition, Wu Changjiang persuaded other shareholders to divest part of the assets of enlin appliance and set up Ensheng appliance

Xu Renjin said that in the long-term planning of Rex lighting, electrical products were not listed as key products, and Ensheng electric was sold in order to concentrate on lighting products. In addition, Schneider and Rex lighting are strategic cooperative relations. Some products of the former enlin electric appliance compete with Schneider, which is not conducive to cooperation and the maintenance of the relationship between the company's shareholders


if it is a win-win situation for private enterprises to join hands with the world's top 500, replace the transformer or rewind the transformer; If the voltage stabilizing circuit is abnormal

the world's top 500 enterprises cooperate with private enterprises in Chongqing, the acquisition case of Ensheng appliance is not an isolated case. In 2009, the transportation system group wind power transmission technology company of Ge, a member of the world's top 500, married Chongqing Xinxing Wind Energy Investment Co., Ltd. and decided to jointly establish a joint venture to produce wind power gears. Now, the cooperation between Schneider and Rex lighting has also surfaced. However, when cooperating with private enterprises in Chongqing, multinational giants adopt different ways

Zeng Guoping, a professor at the school of public administration of Chongqing University, believes that the cooperation between multinational enterprises and local enterprises in Chongqing is a win-win situation, which is in line with the development direction of China's real economy. It can not only play a role of taking what they need, but also help Chongqing's manufacturing industry introduce new technologies and products, and promote upgrading and economic development. For multinational enterprises, cooperation with Chongqing enterprises can save the costs of early investment, material resources, talents, channel construction and other aspects, get twice the result with half the effort, and boost their expansion in the Chinese market

Copyright © 2011 JIN SHI